Restaurants, cafés and mascots
A venue does not need another photo of a plate. It needs a reason for someone to remember it among three others on the same street.
A photo of food is interchangeable
A plate in a photo looks much the same in every venue, and the algorithm will not show a photo like that to anyone. What people remember is a character — but filming a mascot for real means a costume, an actor and a shoot day, and a small venue cannot afford that.
What you can film
A mascot with personality
Not a logo with eyes — a character who lives through an ordinary day with the guests, comments on it, and comes back every week.
The menu as characters
Every dish gets a personality. It sounds like a gimmick, but it is the fastest way to turn a menu into a series.
Where the ingredient comes from
From the field to the plate — for bakeries, cafés, wineries and breweries, where the origin of the ingredient really sets you apart from the competition.
The venue after closing time
What happens inside once the lights go out. A format you can repeat endlessly without it wearing thin.
What to watch out for
- The mascot comes from a description — personality, look, voice. Once created, it does not change.
- One person can keep a weekly rhythm alongside running the place; it is not a shoot day.
- The food in the picture has to match what the guest is served. An invented plate is misleading advertising no matter how it was made.
What you can make
- 5 s – 90 slength of one reel
- 5 s – 1 minlength of an advert
- 10 slongest single scene
- 8content categories
- 64ready-made formats
- 14interface languages